A location where various webpages are put up on a single domain is called a website, isn’t this something that we have learnt all our lives. But, not many of us even care to understand or know what exactly a website is. A website is nothing but grouping or gathering a collection of World Wide Web (WWW) files under one platform. Now that everything is turning digital with the evolvement of internet, even small businesses these days are having their own webpage. And most of the business minds that were once inclined towards shopping malls or fancy or lavish stores now want a well organised website of their own.
Surprisingly, these online businesses are running way better than the ones established with huge budgets on assets.
A website of their own not just holds about their product buying methods, but they hold much more information with so many pages interlinked to one another. The first page that appears once the webpage is open is called home page, this is where you can get to all the other pages on their site.
Having a website of their own not only gives an identity for the business, but also helps in grabbing few new eyeballs. Every customer these days does a basic research work before they end up buying something, so having a name of yourself in the market and you being in their search list is very important. Search engine is the one that plays the entire trick here. Simple, to understand this better let’s take an example. Suppose your company name is XYZ with some product let’s say ABC, when a customer wants to buy ABC product and Google’s about it over internet. And your company must be listed in the first few links that are displayed. In order to make your company appear in the first few links you have to SEO your Website.
SEO stands for Search Engine Optimization. It helps in the process of improving your online content so that a search engine shows the best results for searches of certain keywords. And if you want your website to have more viewers, then you must know the magic of SEO to work on with your website popularity. Because that is how Google includes your post as one of the top results whenever anyone search for a product with specific keywords.
Google AdWords is another way to make you appear in the Google search well. It is extremely effective way to make your business viewable as long as you invest money in a proper way on the right keywords. Learning to write proper keywords is very important to beat the world full of competitors.
Google AdWords is a part of Google’s advertising system. Advertisers here offer on certain keywords in order for their clickable ads to appear in Google’s search results. To make their words to be appeared advertisers spend money on the proper words and that is how Google makes money too.
If you are someone who is starting off your business with low budget, then don’t worry there are various other ways to publicise your business. Platforms like social media are meant for people like you. Do you know that there are millions of people active on social media on everyday basis? Then don’t you think that is the right place to catch hold of numerous customers with right way of using your marketing skills. Marketing is an age old topic, now with this digital way of marketing is the entire trend about.
More than 1.2 billion people use Facebook every day, millions of businesses no matter how big or small they run use Facebook app and services to reach the real audience. Features that they provide for the business people to post an advertisement are actually making the buy and sell process easier is something extraordinary.
So, Facebook marketing is always going to be a saviour for people who think of starting something with a low budget. Follow few tips and tricks and that will lead you to success route.
Have you heard of the famous phrase that says “A picture is worth a thousand words” and yes that is absolutely true. When your write up doesn’t do enough justice to your work it’s the picture which can work next. And imagine if just a picture is making all your work easy, how better and simpler does a video can help your business. And that is where the digital marketing is revolving at-Video Marketing.
Video Marketing is nothing but using a video to promote or market your brand, product or service. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Mobile video ads are just the boom; they are growing almost five times than that of desktop pages. Find a right concept to portray your idea. Don’t go for lengthy videos, not everyone is free to watch your entire video. So, make sure your main concept of the video lies in the first part itself and make it an engaging one so that the viewers don’t skip off in just half of it. There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video is to host it on your own domain.
In order to understand the content one must be educated enough at least with the basic knowledge, but in order to understand from a video a person needs to know anything but just the language. It is clear that a video can attract more people than anything kind off marketing strategy. As, now that it has become clear that video holds more importance when it comes to marketing make sure that your video doesn’t be a boring one, think out of the box, add some creativity in everything that you think off. And hurray! That makes your video go viral and ultimately you turn popular in the market.
These are the few basic tricks to promote your business online. It depends on your business and your agendas to choose paid path or free path of promoting your business. It is always good to promote online via social media platforms. Online brand promotion is easy. Getting people to pay attention is difficult, and getting people to share and care is even harder. Promote your brand in a way so that users willingly share your content.
Coming back to the website for a business, don’t ever think or underestimate the power of what a website can do to your business. So here are few reasons listed to make it clear about how important is the role of a website for any kind of business:
- Having a website makes you enter into the world of competitiveness
Almost like every business has a website now, no matter how big or small one owns. So, when a customer doesn’t find you over the internet then understand you are no way in the competition because it’s clear that he finds another one instead of you who is found in his search. With more and more companies making a web presence, your company will be more likely to lose business to your competitor because you fail to represent yourself on the internet in the right way. It is important to have your website look good on all devices making user-friendly for users. Don’t forget that your website is the first thing that a user sees and comes to primary conclusions in the very first phase. People often choose to do business with the ones who appear first in their searches and whose website is built up in a proper way. One has to make sure that their website isn’t clumsy enough too, restrict with a limited number of pictures and colors as not many people like it colorful. Also, make sure that the content provided is clear with right information and details provided.
2. Helps in creating awareness about your products
Having a website always makes it easy for customers to learn about your services and products just by being at their own space. As everything in today’s world are just a click away making easy for people to find about anything and everything. So, make your website clear with everything that your company provides about. Through your website you can tell your customers (and potential customers) more about your products and services without them having to phone you or take the time to meet with you in person.
3. Helps you to target wider market with wider audience
Having a website helps you to sell your products without thinking about radius of customers you can reach to. People from all corners of the world can view your website and wish to be your customers if they find you as the right platform for their product buying. So, it is a great place to sell your products to wider market and if you can provide services round the globe then you are a huge hit in the market. Confused or scared if you can provide services throughout the globe right? Don’t! Just don’t forget that we are living in a century where even cars and houses are easy to buy online.
4. It saves huge amount of your time
Yes it does! Just imagine providing information to every customer who reaches your door and you explaining everyone about what you provide and what your company is all about and compare with information being available over a webpage and people reaching you directly for the products and not for the information. Easy, isn’t it? Once your website is up and running, it is available to your customers indefinitely, saving you time. Gone are the days when you have to send mails, spread pamphlets, dropping a paper advertisement. When people are living in a digital world, it is time you must also enter in the same world of theirs.
5. You get to provide advanced customer services
Often people come up various questions related to your service or product or anything it can be, so if you list them out on beforehand by thinking it from a customer’s perspective things can turn easier. Make a list of questions and answers and put them up on your webpage. These FAQ’s page helps customers to sort their issue even before reaching out to you. Also, by having a webpage specifically for these will make you score better in the market. Put up articles, upload info-graphic pictures these help customers to stay up-to-date.
6. It saves your money
A proper developed website saves you from a big drill in your pockets. It can save you from marketing cost by not letting you to spend money on newspaper ads, radio spots etc. which are actually pretty expensive enough for a low budgeted start-up. It can reduce your communication cost by having the latest company information, hours of operation and maps indicating the location of your store are all you need to do to save cost on communication. It also reduces publishing cost by cutting down of designing work, printing and delivering marketing material work. Websites are quicker, easier and more cost-effective to update than print-based media.
80 per cent of the website owners don’t keep their page up-to-date. Creating one and leaving it aside doesn’t mean your work is done. Keeping the webpage updated with information that not just holds about the company but should also be about the products. So, these are few main reasons that help a business owner to be on a successful path of journey by owning a website of their own.
Don’t you have a website of your own yet? Just don’t delay dude! Create one or get it done by the developers in the market they are easily available too.